We believe in photography as a craft, and that an image should capture a part of your heart and who you are, at your most beautiful.

Through combining natural light with film photography and curated styling, we create fine art images that are filled with sophisticated elegance, artistic romance and poetic intimacy. Our images reflect how we perceive the beauty in weddings and your unique story, where curated aesthetics work to enhance raw emotional connections.

We are passionate about capturing the poetry within human connection, and the grace and honesty in how we open up ourselves to be vulnerable and intimate with another and the world in the most courageous thing on earth – to keep choosing love.

We shoot with film in all our engagement and portrait shoots, and combine both film and digital photography in our weddings, depending on the circumstances, lighting and pace of the particular moment.

We also love it when you come to us to plan styling and concept together at an early stage, as the whole visual contributes a lot to the overall mood enhancement and cohesiveness, and ultimately, your story.

Elegant, romantic, soulful, timeless, and wholehearted – is how we tell your love story.



About Jada


Jada Poon – is a photographer, storyteller, creative visionary, dreamer, and seeker of beauty and love.

She left her job as a corporate lawyer and travelled to Mexico to learn from Jose Villa, where her photography, and life, journey began. In pursuing her passion in arts, styling and photography, she has treasured her journey and all the people she has met and connected with along the way. Her current work ranges from portraits and weddings to branding and editorial shoots.

Utilising her education and background in art & fashion, and drawing inspiration from human connection and nature, she creates imageries which bring together curated aesthetics and raw emotional connection. This results in an artistic expression of elegance, romance, and wholeheartedness- capturing people and their journey in the best light (pun intended :).

Jada loves traveling and immersing herself in new experiences and explorations. Having live in multiple countries including Hong Kong, England and New York, she channels her experiences into crafting unique connections and images in her shoots.

Jada is also the founder and creative director behind Beloved by Jada Poon, a portraiture brand and social enterprise founded to celebrate and empower real women through portrait photography and narrative. In curating and capturing beauty and love through her wedding and editorial work, she also desires to bring beauty and love to places where there is none.


Movement and flow in the body and fabrics, which was built during my fashion design days
Sophisticated and flowing floral designs and table settings
Intimate first dances under fairy lights
Organic modern calligraphy and elegant wedding details that are cohesive and tells your wedding story
Soulful encounters with light
Dogs, dogs and dogs


Tatler Magazine
Cosmopolitan Magazine
Elle Weddings Magazine
The Wedding Magazine
Modern Wedding Magazine, Australia
Hong Kong Magazine Wedding Guide
All About Weddings Magazine

Style Me Pretty
Magnolia Rouge
Wedding Sparrow
Bride and Breakfast
Asia Wedding Network
Elizabeth Anne Designs
Sassy Hong Kong